Mobile Technology Meets the Automotive Industry

Mobile technology is not isolated to one particular sector. While tech-savvy individuals do put mobile technology to work everyday, it’s not solely them who enjoy the benefits of this important societal advancement.

More and more industries are learning that the future is mobile. Because of the growing ubiquity of mobile phones, there is no single industry that could not benefit in some way from implementing mobile technology. One such industry that can (and does) benefit from mobile technology is the automotive industry. If you’re involved in this competitive sector, then listen up: mobile technology can help you run your business more smoothly, and can also allow you to tackle problems with more creative and innovative solutions.

One of the most interesting aspects of mobile technology is the advent of QR codes. These codes are becoming more and more commonplace, and are by far the best way to get a consumer to a website landing page.

Here are just some of the ways by which QR technology can be put to good use in the automotive industry.

Custom-Designed QR Codes

QR codes are an excellent addition to any business. While they provide many ways for companies to get their target audience to a website landing page, the problem arises when you consider the sheer amount of QR codes that are bombarding consumers every single day. If you’re an automotive company who wishes to stand out, you’ll want a QR code that will be both iconic and memorable. That’s where custom QR codes come in. Now you don’t have to settle for a QR code that’s black, white, and mundane; custom-designed QR codes allow businesses to have codes that incorporate their logos, background imagery and chosen colors.

Specialty QR Codes

While fancy, aesthetically appealing QR codes are nice and flashy, it’s what’s on the inside that counts. That’s where specialty QR codes come in. This technology is not solely for bringing customers to a boring landing page – people need motivation to scan a QR code… And you need to provide them with a call to action to do just that.

Consider some of these innovative solutions that can be incorporated into the automotive industry.

Tag2pdf – You can use Tag2pdf to get vehicle information directly to a customer. QR codes can be placed on car windows; when scanned, the interested customer will have the option to be emailed all pertinent information about the car. This is easily the quickest and most efficient way to get comprehensive information about a product directly into the hands of a customer.

Tag2win – Customers can scan a Tag2win code to automatically be entered into a contest to win an automotive prize. This is a great way to spike consumer interest.

Tag2video – Tag2video provides an incredible opportunity for the automotive industry. These codes can be scanned to deliver a video right to your customers’ phones! The implications of this are obvious: instead of having a boring, static advertisement, you can bring things to life by showing them a video of one of your cars in action!

Together, specialty and custom-designed QR codes provide a comprehensive way of implementing mobile technology into the automotive industry. Make sure you take advantage of this cutting-edge technology and achieve your full potential in a world that is clearly going mobile. Don’t miss out.

Best Automotive Floor Mat

Automotive floor mats play an important role on the maintenance of the car. It provides the protection against the unwanted stains and dust which can damage the flooring system. The over all impression of the car can be affected by the selection of your mats. Not only they are used for the protection of the floor but also they can be used for the convenience and appeal to your car. If you like to see your car different, you can simply change the automotive floor mats into something customized and decorative.

Many car owners like to create their car interiors trendy yet do not give attention one of the most essential parts. Some of them like to focus on the sound system and some other may on the seat covers. However, they should also understand that these automotive floor mats can also add pleasure and attraction to the interior of the ride.

Floorboards are available with a lot of design and colors. Each are designed and manufactured according to the model and kind of the car. You can select from various styles that may go with your taste and also approves your requirements. You can easily find the durable and good quality automotive floor mats online at the affordable price.

There are also many car manufacturers the offer the automotive floor mats with the features of customization which may lead to the high quality floor coverings. In this case, prices become little expensive and vary according to the type of the design you choose. The price can be affected due to the type of the materials.

There are different kinds of the mat available in the market which can be varied according to the color, design, material and shapes. You can find one according to your own personal choice and even you can buy them according to the color of your interior.

Online Display Advertising For Automotive Dealership Owners

Online display advertising provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. According to IAB Internet Advertising Revenue Report, the total Internet advertising revenue for 2009 was $22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of the total Internet advertising revenue for 2009. The automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising expenses in 2009. Thus, online display advertising that includes display banner ads, rich media, digital video, and sponsorship links can be effectively used by automotive dealers to target customers based on website context, geographic location, specific demographic information, and user behavior.

Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.

Website Context
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.

Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.

Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.

Advantages:
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.

Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.

Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.

Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.

Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.

Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.

Jobs For the Future – Automotive Industry

If you are interested in cars, you should check out jobs for the future in the automobile industry. With unemployment rates reaching all time highs, job security has become a priority for many individuals. The Automotive service industry has a variety of opportunities for those interested in a hands-on, service-oriented career. The right training is essential, however, and prospects are prizewinning for those who have completed a technical degree. The automotive industry is becoming increasingly sophisticated and technological, so proper training is important.

The automotive industry offers jobs that appeal to a wide range of interests, and options for development abound for those with the right training. Jobs in the automotive industry range from hands-on assist technicians to management positions. There are also opportunities for individuals to specialize in a specific area such as Paintless Dent Repair, Detailing, Engine Repair, or Customer Service. This list can go on and on.

One promising area of specialization in the automotive industry is in diesel engine repair and service. The Department of Labor reports that diesel engine technicians held a large number of jobs and are expected to grow through 2016. Usage of diesel engine vehicles is rising steadily, as more trucks and buses are utilized to ship freight across the country. And experts predict that the rising ingest of diesel engines in buses, trucks and increasingly, passenger vehicles, module render new jobs in the field. Another area that offers a whole new distinction of impact in moving sales and assists is the huge growth of alternative render vehicles. Faced with incredible pressure to reduce dependence on gas and reduce emissions, most automobile producers are today on a fast track to offer electric cars and hybrids. Alternative render vehicles open up a whole new area of automotive jobs. For those graduates who hit had the proper training in hybrid engine maintenance, electric cars can offer enthusiastic career opportunities and long-term job security.