Custom Web Designing Features for Automotive Dealers’ Sites

Today, a significant number of car purchasers are using Internet to research and purchase vehicles. Aware of this rapidly growing trend, many automotive dealers are using Internet as a first hand medium to reach out to their potential customers. With increased competition in online advertising and marketing, you need to ensure that you maintain a dynamic website that reflects the values and objectives of your dealership apart from driving in more sales.

Websites are the means of communication over the Internet through which you can let the potential customers know about your products and services. However, just getting an automotive dealer website is not enough. You should have a visually-engaging and customized website that leaves a strong first impression about your dealership. You need to have a unique, professional, and effective custom designed website to reach car shoppers precisely and convert them into car buyers.

In order to make your custom designed website effectively connect with shoppers, have an edge over competitors and to generate more sales leads, you should get a complete set of custom web designing features.

Features
Before learning about the features of a good custom web design, you need to understand that each and every customer has a different need, preference and expectation from your website. So, you need to have a professional, custom made website design that contains the perfect blend of design and content apart from being user and search engine friendly. Some of the amazing features of a customized website for your dealership are:

Easy to navigate
Even the most attractive website is of no use for the customer if it is not easy to navigate. It should be easy for the visitor to move around in order to stay long enough to purchase from your dealership. The visitor may become frustrated and leave the site if it is not user friendly. Remember, there are many other auto dealer websites offering the same or similar products and services that the person can visit.

Custom websites on the other side are designed user-friendly to make the visitors comfortable in finding the information they are looking for. Flexible and customized options help the visitors to easily and effectively get the details of all products and services your dealership offers. This helps in increased conversion to phone calls and dealership visits.

Quality content
The first thing for which a customer comes to your website is content. Your website is a container of information about your dealership. It is vital to the success of your dealership to provide enough relevant content that caters the needs of each and every visitor.

As a car dealer, you would definitely want to tell who you are, where you are located and what you offer to the car shoppers. A good custom designed website exposes your dealership in a positive way with all the information the customer is looking for. It should have properly structured content, which enhances the image of the website and attracts more potential customers.

Another important benefit of having good and properly structured content on your website is that it improves search engine rankings.

Search engine friendly site development
As your website holds the reputation of your dealership and as it brings potential customers to your dealership, it is very important for you to ensure that it comes in the first page results in the major search engines. Your competitors are always there to snatch sales from your market area. So it is very important to improve your site’s visibility on search engines to dominate them.

As custom designed websites are optimized for search engines, they come a way ahead than the traditional web designed websites. The background coding of a custom made website influences its success in the major search engines. It is very important in today’s cut-throat competition among the auto dealers.

RFQ feature
A custom made website will always be more adaptable to your company’s needs. It includes website conversion pathways such as Request For Quotation (RFQ). It allows your potential customers to contact you and request prices on products or services your dealership offers. Online RFQ feature encourages your visitors to make a purchase from your dealership as it requests action.

Attractive theme
Just like your office or dealership, your website needs to project a professional look. Your website looks more credible if it appears professional. One of the important benefits of custom made website is that it has unmatched design. A custom made attractive theme reflects your dealership’s image in a positive way. Your website looks more attractive and appeals the visitors. Remember, online visitors go for attractive sites that fulfill their purpose.

If you want to stand above the heaps of dealership websites out there, you need to go for custom web design which offers the above mentioned features. Including all these features in your website will improve the sales and profitability of your dealership.

Styles of Automotive Lifts Available – Get Car Lifts That Meet Your Needs

Automotive lifts come in a large number of different styles. Some are designed specifically for small garages while others are made for large, professional garages. In both of these categories, some styles are built with long-term storage in mind. Here are a few of the different styles of car lifts you might be looking at.

Post Style Automotive Lifts

Two-post car lifts are a popular choice for most home garages because they use a small amount of space while still handling many different styles and sizes of vehicles. Symmetrical two-post lifts have two posts across from each other with stabilizing bars in the opposite direction to hold it steady centering the vehicle’s weight. Asymmetrical lifts have rotated posts with weight towards the front. The biggest difference between the two styles of lifts is that asymmetrical lifts allow access to the interior of the vehicle while a symmetrical style is better equipped to lift rear heavy vehicles.

Four post automotive lifts are commonly used for long-term storage and can lift heavier vehicles. This is because the additional two posts make them more stable. Unlike their two-post counterparts, vehicles are driven onto the lift. They are often found in the home garages of automotive enthusiasts, and even on antique and car show floors. Auto dealers often use this style for the vehicles in their showrooms.

Scissor And Parallelogram Lifts

While their design does not make them a wise choice for storage purposes, scissor lifts are ideal for working underneath a vehicle in a home garage. They often have a bigger price tag than post models and require more space. However, they give mechanics the space to work in the centers of undercarriages and are particularly convenient for larger vehicles such as buses.

Hydraulic Car Lifts

Mechanics who use their automotive lifts frequently often select this style. These models utilize the power of hydraulics to raise and lower a vehicle. Hydraulic lifts provide an added level of safety along with their ease of use. Specifically designed liquids that are run through cylinders and pumps power the action.

Some models combine the power of electricity with hydraulics. These are the most popular types of automotive lifts available since the power runs the hydraulics. They have great stability for storage and work quickly and easily enough for frequent professional and amateur mechanics as well as some professional storage companies.

Mechanical And In-Ground Lifts

These are similar to hydraulic styles without the hydraulics to raise and lower the units. Rather than liquids and cylinders, this style requires the use of locks, screws, bolts, and wrenches to lift. These models are inconvenient to use. Since hydraulic models are not priced much higher than mechanical styles, this option is often left behind.

In-ground lifts are space saving and convenient, however, these features come with a bigger price tag. These are the styles seen in big repair shops. The lift is stored at a level that is level with the floor so that cars can be parked on top overnight. They also work well for commercial applications because they add floor space when they aren’t being used to prevent damage caused by crowding.

Specific Use Models

Space-saving garage models are reserved for the indoor storage of multiple vehicles. These car lifts give the user the benefit of storing one vehicle on top just inches from a second one stored underneath. Showcase lifts have added features and appealing finishes. They are designed to complement the vehicle they are storing specifically for show purposes. They are often seen at places such as professional car shows and auto dealers. Both the garage and showcase units come in a few different styles.

These are just a few of the many different options for automotive lifts. A style has been created to fit into industrial and home garages. Some have added stability while others are great for quick jobs. When selecting car lifts for the jobs you have in mind, there is sure to be a style you can be confident with.

Automotive Reviews and Skeptical Journalism

When we hear the words ‘automotive reviews’ we think of comparative tests, investigations, technical details, advantages and disadvantages of a particular car model. People are most interested in automotive reviews when they are about to purchase a vehicle. This is an important decision for the potential buyer since the car may remain in his/her possession for many years. Actually, statistics say that the purchase of a car is the second largest expense for many people. In developing countries, the situation is even worse than that, as choosing a certain car is sometimes a life commitment for those people. Under these circumstances, automotive reviews are a must. No automobile is to be purchased without having consulted its review.

Automotive reviews are useful for all kinds of customers, from those are simply interested in buying a cheap car with good gas mileage to those who are mostly interested in design and comfort. To all these people the purchase of a car may appear as a very challenging experience, since the auto market is vast and the lack of experience can prove to be a serious drawback. Needless to say all those interested in purchasing a car should follow the latest automotive news in order to keep up with what is new in this vast and complicated area. However, automotive reviews cannot be found on television every day, nor do they appear in newspapers. Moreover, specialized media, such as auto magazines, which are issued weekly or monthly, may not give the automotive reviews you need when you need them. Therefore, a good source of accurate and reliable automotive reviews is the Internet. Automotive blogs are full of information with and about cars and many related topics. In addition, you get more than statistics or official figures, because people like you have posted their comments or facts from personal experience on those car blogs. Sometimes this beats all automotive reviews.

As we have stated before, there are many sources of automotive news and reviews. The problem is that some of them may not be as reliable as we think and this can be damaging to the consumer. There are times when the interests of certain companies stand in the way of giving consumers honest advice. A good share of criticism is not a must have for automotive reviews. However, skeptical journalism is proof that the consumer’ s best interest is at the top of the priority list. Auto magazines present a lot of automotive reviews because that’s their line of work, but they will rarely point out possible flaws of automobiles.

Everyone will agree that in the auto magazines or TV shows, the automotive reviews sound a little too good to be true. You can check out the latest automotive news in magazines and on TV shows, but as far as the reviews are concerned, you should only trust what you see with your own eyes. This may turn out to be a little difficult at times, but fortunately we live in the technology era, and seeing it for yourself is now possible on the internet. If a car reviewer speaks of some less appealing features of a certain automobile, there’s the chance of actually seeing them by means of multimedia. Criticism equals bad publicity, so when it comes to magazines or television shows, there’s a good chance that the consumer will be deprived of his right to be honestly and correctly informed. Therefore, the internet remains the most reliable source of both automotive news and automotive reviews.