Regardless of whether you own a BMW or SUV, you will definitely agree with the fact that automobile enthusiasts worldwide are always searching for new and improved ways to make their ride fascinating whether aesthetically or from the performance level. Along with other ways of modifications such as use of neon lights, sticker’s etc. one of the most significant way is adding automotive air horns. These horns provide style, aesthetics and performance and make your automobile stand out. The appealing look, gleaming metal and chrome finish adds a funky and cool look and the astounding volume ensures that no one misses the fact that you are headed down the street.
Train air horns for automobiles are just scaled back versions of the devices used on real locomotives to warn motorists and pedestrians alike so that they can remain off the tracks or get off the tracks. This safety device has been used since steam engine had started because the whistle was powered by the engine’s steam. They evolved into the air-powered systems in use today when the steam engines gave way to diesel engines.
When it comes to purchasing these air horns, a lot of manufacturers can be found locally or by using the internet. However, if you want a good deal it is highly recommended to browse the choose the latter option. You may search for e-stores online that deal in air horns for automotive. Apart from getting a good deal, an e-store also provides various significant benefits such as occasional discounts and free home delivery. You can also compare prices, which will help you save hundreds.
However, with all the manufacturers, there is a lot of research that requires in order to select the best and in order to find the best product for your vehicle within your budget. In addition, the presence of spam sites cannot be ignored, which makes it even more important for you to check the credibility of the website before buying automotive air horns.
In order to check the credibility, it is advisable that you browse through the testimonial column of the website and check what past and present customers have to say about the product and services. In the absence of the testimonial column, you may check for the physical information of the website such as phone number and address. Air horns come in great variety and can be easily adjusted in every automobile, select the one that you find appealing.
Marketing goods and services on Internet can be one of the cheapest and efficient ways to promote businesses. Hence, it can be the best medium for local businesses such as auto dealerships to market their business. Traditional marketing methods (like TV’s, Radio’s and papers), make it difficult for automotive dealers to tell each and every individual about their existence, and then educate them about the various models, designs, brands and services they offer. Internet on the other hand helps auto dealers to share information about their products and services.
Essential Internet marketing services
Knowing that Internet is one of the popular marketing tools available for auto dealers, many of them think that visitors or potential consumers will simply come once they put up a website. But the truth is that you need to use proper marketing services to make your website effective to bring in quality leads which eventually turn into sales.
Let us know in detail about the various Internet marketing methods, which are found to be beneficial for automotive dealers.
Interactive web design: One of the important things you need to have as part of successful Internet marketing strategy is an interactive website. It means that your website should be appealing, eye-catching, fast loading and user-friendly, which makes it easy for the customer to navigate through your website. An automotive business website should specifically concentrate on providing interesting product catalog features with required amount of graphics to highlight the various unique features of different models of automobiles. Besides this, make sure that your website also offers easy to use e-commerce tools such as shopping carts, which enables customers to pay for products and services easily.
Site submission: After your website is fully loaded with all the required promotional features, you need to submit your website to the major search engines. Site submission helps your website to come up whenever a potential customer searches for the products or services you offer. Right submission tools will enable your website appear in the search engines, Internet directories etc.
SEO: It is not enough to have an online presence; the target customers should feel your online presence. You need to optimize your website in such a way that it gets listed in the first few results whenever the customer is looking for particular model, brand or unique feature that you offer. Search Engine Optimization (SEO) is a vital tool that makes it possible. When your website comes first in the results page, it will influence the customer look in to your website for the product he wants.
Local Search Submissions (LSS) are very helpful for local auto business as they precisely target the local and search terms. Major search engines like Google, Yahoo, and Bing are displaying them as part of their organic search results. In recent times, Google especially is giving more preference to local listings. The conversion rate using this tool is often higher than others as the potential customer will be more interested in the auto dealer in his area.
PPC: Pay per click feature is very useful in increasing the traffic for your website. This method enables you to place your website in the ‘sponsored listings’ of search results on Internet. If any of the reader watches your ad, finds it interesting and clicks on it, then he/she will be diverted to your website. For this, you need to pay some amount for every click.
Display advertising: Display advertising is a major tool which helps in increasing the visibility of your dealership online. This method, your ads appear on various web pages and browsers to reach the relevant audience. Your ads may be in the form of web banners and posters which may contain static or animated images of vehicles, along with audio or visual elements. This is an attractive and efficient way of catching the attention of customers.
Unlike traditional media, Internet marketing is always on. Shoppers can visit your website anytime and from anywhere to check what you have to offer. It’s like 24 hours-a-day and 7 days-a-week marketing.
Cost effective: Huge amount of information about all the varieties of automobiles and their particular features, along with the services you provide to the customers can be made available on the Internet using above tools at a very cheaper price.
Better ROI: Probably, this is the only marketing strategy which makes use of limited investment, but offers quick and better return on investment. It is also a best strategy which is highly predictable, which enables you to assess the success of your strategy in the initial stages only and then modify it accordingly to avoid losses.
As the Internet user population is growing day by day, it is very wise for automobile business owners to opt for Internet marketing strategies. These are cost effective and they also minimize the effort and time required to generate sales.
The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.
The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today’s online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren’t important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!
The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.
The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale — not the Chevrolet, Toyota, Mercedes, etc. — or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don’t like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.
Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.
A smiling sales person, service writer, operator and cashier can’t be forced as a part of policy — much like customer satisfaction can’t be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff — and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.
Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.
Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer’s needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.
All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system — as described above — how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and — once again — the investment in the people becomes self evident.
There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can’t be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything — they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.
Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.